Cookie Policy

We use cookies to improve our site and your shopping experience. By continuing to browse our site you accept our privacy policy.

History and Heritage

In the early 19th century, Mr Henderson William Brand concocted a chicken essence for His Majesty, King George IV of England. This secret formula became known as BRAND’S® Essence of Chicken, which gained prominence over the next 180 years for its nourishing goodness.

Today, BRAND’S® Essence of Chicken is available in 19 countries with over 150 million bottles sold worldwide.

1820 – 1920s

King George IV's flagging health inspired the Royal Chef, Mr Henderson William Brand, to create an essence of chicken beverage to boost His Majesty’s health.

After retiring from the Royal Kitchen in 1835, Mr Brand concocted BRAND’S® Essence of Chicken for commercial sale as food for convalescence. This essential tonic packaged in a unique tin can proved popular among the public.

In recognition of its excellent quality, the British monarchy bestowed BRAND'S® Essence of Chicken with a Royal Warrant in 1897. It was this endorsement that set the stage for the brand to expand and share its philosophy of good health with the rest of the world.

In the 1920s, BRAND'S® Essence of Chicken found its way to the Far East, where it quickly became a bestseller.

1970

Brands Milestone 1970

BRAND'S® Essence of Chicken became a household staple among generations of families. People living and working in rapidly developing Asian cities found the supplement especially helpful for maintaining overall health and vitality. To cater to this demand, a manufacturing facility was set up in Malaysia.

1982

The launch of BRAND’S® Bird’s Nest marked the world’s first bottled bird’s nest, making a traditional Chinese delicacy convenient to consume.

Subsequently, in an effort to broaden its offerings, the company introduced BRAND'S® Essence of Chicken formulated with Cordyceps, American Ginseng and Tangkwei.

1996

Brands Milestone 1996

This year saw the launch of BRAND’S® Veta, the first fruit-based essence sold in Thailand.

1999

Brands Milestone 1999

BRAND’S®museum inauguration in Taiwan

The very first BRAND’S® museum opened its doors in Taiwan. It was later rebuilt and is now the largest BRAND’S® Health Museum in Asia.

2000

Brands Milestone 2000

BRAND’S® Essence of Chicken tablet form

BRAND’S® Essence of Chicken was introduced in a tablet form, fortified with Vitamin B Complex and Iron.

2004

Brands Milestone 2004

In-house scientific expertise and research led to the launch of BRAND’S® InnerShine®, a range which unlocks some of nature’s best-kept wellness and beauty secrets through high-quality ingredients.

2005

BRAND’S® introduced Triple Safety Cap to its core bottled products. This unique patented protection mechanism features three tamper indicators.

brands-eoc-bottle-triple-safety-cap-2010
<

2006

IPADA 2006

IPADA Grand Prize

In recognition of BRAND’S® Essence of Chicken’s mental alertness benefits, BRAND’S® was awarded the lnternational Physiological Anthropology Design Award (IPADA) Grand Prize by the International Association of Physiological Anthropology (IAPA).

Brands Milestone 2006

Singapore’s 15 Most Valuable Brands

BRAND'S® was awarded the prestigious Singapore Brand Award for the fourth year running by International Enterprise (IE) Singapore.

Asia Gold 2006

Reader’s Digest Trusted Brands Awards Asia Gold

In the vitamins and health supplements category, BRAND’S® clinched Asia Gold in the Reader's Digest Trusted Brands Awards.

2007

Brands Milestone 2007

Reader’s Digest Gold Trusted Brand

BRAND’S® was awarded the Reader’s Digest Gold Trusted Brand in the vitamins and health supplements category. The brand has won the accolade every year since the award’s inception three years ago.

2008

Brands Milestone 2008

Reader’s Digest Trusted Brands Awards Asia Gold

For the fourth consecutive year, BRAND’S® won Asia Gold in the Reader's Digest Trusted Brands Awards, in the vitamins and health supplements category.

2009

Brands Milestone 2009

Guardian’s Health & Beauty Award ‘Best Brands (Health)’ Award

BRAND’S® won the prestigious ‘Best Brands (Health)’ Award at the annual Guardian’s Health & Beauty Award.

2010

BRAND’S® 175th Anniversary

BRAND’S® celebrated its 175th anniversary with a year-long celebration throughout Asia. The anniversary was marked by the ‘Hope In A Bottle’ project, where recycled BRAND’S® bottles were used to create building material for the construction of homes for the less fortunate in Thailand and China.

Brands Milestone 2010

First-ever BRAND’S® Golden Bird’s Nest Banquet

The inaugural BRAND’S® Golden Bird’s Nest Banquet was held in Singapore and Hong Kong, where top chefs created exquisite dishes using BRAND’S® Golden Bird’s Nest.

Brands Milestone 2010

Launch of BRAND’S® Brain Research Centre

BRAND’S® Brain Research Centre was launched in Singapore to study the positive health effects of bioactive compounds present in BRAND’S® products.

Brands Milestone 2010

Opening of BRAND’S® bird’s nest manufacturing facility

To support growing consumer demand, BRAND’S® opened the world’s largest bottled bird’s nest manufacturing facility at Pinthong Industrial Estate in Thailand.

Brands Milestone 2010

Launch of BRAND’S® Discovery Centre

BRAND’S® Discovery Centre was set up as a museum showcasing the company’s heritage, product history, production processes and technology via three experiential zones.

Brands Milestone 2010

AsiaOne People's Choice Awards Best Health Supplement

BRAND’S® Essence of Chicken was voted the ‘Best Health Supplement’ emerging as the No. 1 People’s Choice via public online voting.

2013

Brands Milestone 2013

Six awards in Monde Selection

The Grand Gold Quality Award – the highest accolade in Monde Selection – was awarded to BRAND’S® InnerShine® RubyCollagen Essence and BRAND’S® Red Marine Fish Oil. Four other products – BRAND’S® Bird’s Nest with Rock Sugar (1.5oz and 2.5oz), BRAND’S® InnerShine® RubyCollagen Essence Strip and BRAND’S® Marine Collagen Essence Strip – were honoured with the Gold Quality Award.

2015

Brands Milestone 2015

BRAND’S® 180th Anniversary

As part of its 180th Anniversary celebrations, BRAND’S® partnered World Vision International in an initiative to bring clean water, eradicate hunger, and to improve the health and nutrition of 180 underprivileged children regionally.

2016

Brands Milestone 2016 - Brands health museum in Taiwan relaunched 2016

Re-launch of BRAND’S® Health Museum in Taiwan

The BRAND’S® Health Museum saw over a million visitors since its launch in 2003. After a revamp, it opened its doors again in 2016 to a more high-tech and interactive experience for consumers.

Brands Milestone 2016 - Brands essence of chicken new packaging

Re-branding of the BRAND’S® Essence of Chicken

A full 360° campaign was developed in 2016 to bring to new life to the BRAND’S® Essence of Chicken - giving it a younger, more contemporary and scientific image.

Back to top

© Copyright 2018 Suntory Beverage & Food Asia Pte. Ltd.