Privacy Policy

Last updated: 18 September 2025

Privacy Policy

Last updated: 18 September 2025

Suntory Beverage & Food Asia Pte Ltd  trading as BRAND'S Suntory Asia (”Suntory”) takes your privacy seriously. The provision of personal data by you is voluntary and all your personal data will be collected, used and disclosed in accordance with this Privacy Policy and with the Personal Data Protection Act ("PDPA"). By providing us with your personal data, you agree to the terms of this Privacy Policy. If you do not want your personal data to be collected, used or disclosed in the manner set out in this Privacy Policy, please do not provide us with your personal data.

 

How and why we use your personal data 

Personal data is data about you from which you can be identified. The personal data we collect about you depends on the particular activities carried out through our website.

We will collect and use the following personal data about you: 

  • Your name and contact information, including email address and telephone number 

  • Details of any information, feedback or other matters you give us by phone, email or post  

  • Your account details, such as username and login details 

  • Your activities on, and use of, our website through the use of cookies and similar tracking devices. For more information, see “Cookies and other tracking technologies” below.

  • Your responses to surveys, competitions and promotions 

If you do not provide your personal data to us, it may  delay or prevent us from providing services to you. 

We collect and use personal data provided by you for the following purposes: 

  • To fulfill your requests for information, products and services
  • To customise products and services which you may request from us
  • To enroll you in our membership programs, competitions, or other activities and to conduct and administer the same
  • To contact you about marketing activities, promotions, discounts, events, special offers and new products and services, where you have agreed to this. You may unsubscribe at any time by sending an email notification to Suntory at CustomerCare_SG@Suntory.com
  • To respond to your queries or comments
  • To obtain feedback on our products or services
  • To conduct analysis, research, audits and internal training to improve our products or services offered to you
  • To analyze website use and consumption data to better understand your needs and/or concerns or to study general patterns and trends of use or consumption. For more information, see “Cookies and other tracking technologies” below.
  • To improve your use or experience of our websites. For more information, see “Cookies and other tracking technologies” below.
  • For such other purposes as you had previously agreed to or that are permitted by law
  • For any other purposes as you may agree to from time to time

 

Disclosure of your personal data 

In order to achieve the purposes stated above, your personal data may be disclosed to other Suntory group entities and to agents and service providers appointed to process data on our behalf such as Meta and Google. Suntory group entities are Suntory Beverage & Food Limited, Suntory Beverage & Food International (Thailand) Co., Ltd, its parent company, subsidiaries and affiliates around the world.

We may transfer your personal data outside Singapore in order to achieve the purposes stated above.

 

Cookies and other tracking technologies 

We use and engage certain providers to use cookies, web beacons, and similar tracking technologies (collectively, "cookies") on our website.  

A cookie is a small text file which is placed onto your device (example, computer, smartphone or other electronic device) when you use our website. These help us recognise you and your device and track information about your website usage, preferences or past actions. 

Examples of cookies used on our website: 

Cookie used/ 
type and 
category 

Purpose 

Does this cookie 
collect my personal 
data? 

Details 

Performance Cookies 

Google Analytics 

(Category: First Party) 

Help us understand how visitors interact with our websites by providing information about the areas visited, time spent and any issues encountered, such as error messages. This helps us improve the performance of our websites. 

No, they do not identify you as an individual. All data is collected and aggregated anonymously. 

Targeting Cookies 

Meta Pixels 

Google Tags 

(Category: Third Party) 

These cookies are used to deliver content via targeted advertising that is relevant to you and your interests or to limit the number of times you see a particular advertisement. 

These cookies also help us measure the effectiveness of advertising campaigns on our websites and third party websites. We may share this information with other parties, including our agencies. 

 

They do not store directly personal information, but are based on uniquely identifying your browser and internet device.  

 

The privacy and cookies policies of these third parties will apply to their use of your personal data. 

When you first visit our website, you will be asked for your consent to the use of cookies which are not necessary. You can manage your choices using the consent management tool provided. If you change your mind, you can adjust your preferences at any time using the manage cookies link in the footer of our website. You may refer to this site for more information on the categories of cookies used: www.cookiebot.com/en/cookie-declaration/ 

 

Targeted Advertising  

We partner with ad technology providers, such as Google and Meta, to provide targeted advertising services on behalf of us and Suntory group entities on their platforms. We transfer information about you to such providers so that they may recognise your devices and deliver interest based content and advertisements. The information can include your email, device ID or other identifier in encrypted form. These providers often process the information in hashed or de-identified form. The privacy and cookies policies of these third parties will apply to their use of your personal data. 

Google's remarketing feature allows us to show our users advertisements based on their interests on our other websites within the Google Ads network ("Google Ads"). For this purpose, the interaction of the users on our website is analysed in order to be able to show users targeted advertising even after visiting our website on other sites.  

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process.  

If you decide that you no longer wish to benefit from such targeted advertising, you can opt-out at any time by logging into the websites/apps of Google and/or Meta. 

To opt-out of Facebook Ads, you may adjust your user preferences in your account profile by clicking onto our advertisement and selecting “Hide all ads from this advertiser 

To opt-out of Google Ads, you can disable Google interest-based ads on your browser by turning them off at http://www.google.com/settings/ads. 

Alternatively, please refer to “How to contact us” below. 

 

Segment Affiliation 

We use an external customer data platform service provider to gain a better understanding of your personal preferences. We collect your personal data from forms, questionnaires, your usage of our website and apps, purchase of our products and other information to provide us with valuable insights into your personal preferences. This includes creation of profiles based on the personal data we hold about you. We do not use profiling to make decisions that produce legal effects or affect you in any similar way. 

For example, we use various data types to predict your preferences and categorize you into segments. Your segment category will determine the type of marketing messages and advertisements you receive based on your interests, purchased products, services and your previous interactions with us.  

We will share such information only with our Suntory group companies and not with other third parties. 

To opt-out of such profiling activities, please refer to “How to contact us” below. 

 

How to contact us 

If you wish to know more about how we use or disclose your personal data, or if you wish to make changes to the personal data that you have provided us, or if you no longer wish for us to use your personal data, please send all requests in writing, to: Suntory Beverage & Food Asia Pte Ltd trading as BRAND'S Suntory Asia, 128 Beach Road #12-01 Guoco Midtown Office,Singapore 189773, or email to CustomerCare_SG@Brands-Suntory.com 

We may amend this Privacy Policy from time to time. The latest version applicable to you is available at http://www.brandsworld.com.sg/privacy-policy/

 

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