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There is a genius in all of us


  1. Tell us a bit about your background and how you got to where you are today.
    I was a public relations consultant with Weber Shandwick prior to my foray into the food and beverage industry. In that role, I had the opportunity to work with global brands across myriad industries to mould their identities. It was during then when I realised that I wanted more than to manage brands, I wanted to create them.

  2. Why did you leave your growing career in one of the top PR agencies in the world?
    To be fair, I did not choose to leave public relations to open a restaurant. I had been toying with the idea of taking a hiatus from work to pursue some passion projects, and opening a burrito joint just happened to fit right into those plans.

  3. Tell us more about the concept of Muchachos and what led you to open it?
    Muchachos is my homage to the taquerias of San Francisco’s Mission District. I am positively obsessed with burritos and no one here seemed to be making them right, or at least not in the way I like them. So, quite literally, I simply decided to take matters into my own hands.

  4. How about your second venture The Daily Cut. What was the inspiration behind this?
    I try my best to lead a healthy lifestyle by exercising regularly and eating right. Unfortunately, the latter is more of a struggle as most outside food isn’t exactly healthy, yet how many of us actually have the time to consistently prepare our own meals? I yearned for a more convenient and enjoyable way of sticking to a clean diet, and hence The Daily Cut was born.

  5. What are the keys to your success?
    Always dealing in good faith. This means to treat everyone fairly and honestly, be it a vendor, a customer, or an employee. While it might not always seem immediately obvious, every single person that you interact with possesses some measure of influence on your odds of success.

  6. Biggest lesson you have learned since you opened Muchachos?
    If you ever come to believe that something you created is perfect, you’ve set the bar too low.

  7. What are the learnings you have applied when you set up The Daily Cut?
    Never underestimate the power of your customers’ feedback. Let them help you refine your product, you’ll be surprised how many more problems they can identify than you ever could on your own.

  8. What motivates you and keeps you going daily?
    The sense of responsibility I feel towards my stakeholders, which includes my business partner, my investors, and my staff. For better or worse, these people have invested their faith in me and the company, so feel obligated to do right by them.

  9. Favourite quote?
    Aut inveniam viam aut faciam, which is Latin for, “I shall either find a way or make one.”

  10. Many people have seen you as their role model especially when you have already achieved remarkable success below the age of 30. Advice for young entrepreneurs-to-be in Singapore?
    Don’t merely strive to be an entrepreneur. Aspire towards a greater cause instead. Solve problems. Effect change. Let entrepreneurship be your journey, not your destination.

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